Blue Sky Capital is a Private Equity Firm that specializes in Real Estate Capitalization. They were in need of a full cross platform marketing effort, from conception and design of confidential client information, to terrestrial and digital marketing solutions.
We created a distinct visual language that reflected the expertise and uniqueness of their business model, while ensuring that our solutions could dynamically scale and adapt across marketing platforms.
Adaptive Marketing Solutions
By adapting the marketing efforts of Blue Sky Capital across media and platform, we effectively unified the different facets of the business into a visual communication system.
The web, interactive, marketing, client communication, internal designs, and business processes became a unified system that works together to brand Blue Sky Capital and establish its market position.
Customized Content Management System
There were several unique elements to the Blue Sky Capital Website that required custom WordPress Content Management System Write Pages, Coding and Algorithms to achieve the desired forward facing results.
Through WordPress we created a customized inventory management system, responsive forms that adapt to user input and integrated news and statistics feeds that are all easily manageable by the internal staff.
Cross Platform Mobile Web Development – Responsive Mobile Website Design
The initial release of blueskycapital.com in 2011 was a desktop version that achieved the visibility the company was looking for, but didn’t address the growing number of clients and contacts that were mobile centric due to the nature of their business.
With the continued expansion of Blue Sky Capital’s cross platform mobile web development, we maintained the original ‘news magazine’ design approach, as well as the custom WordPress CMS interface. We added the scalable functionality that a responsive website provides as a solution to the mobile adaptability that was desired.