Greenhouse is a national experiential agency based in California that was looking for a way to grow their presence, increase their market share and define their market position.
Through a comprehensive website redesign and repositioning, we effectively established and integrated the Agency’s key differentiating factors, created a dynamic portfolio of their work that represented to breath and width of Greenhouse’s capabilities, and developed a unique media section to highlight the national to hyper-local scope of their marketing campaigns.
In order to effectively represent the scope of Greenhouse as a strategic experiential agency and speak to Greenhouse’s B-to-B audience, we developed an informational strategy of Solutions, Process, and Results to define and direct the greenhouseagency.com experience.
We created visual and strategic context that defined the agency’s Brand Incubator approach to effective campaign creation that included comprehensive case study architecture and a dynamic and engaging media section. From there, we were able to design and integrate the agency’s differentiating factors to establish the brand within the digital space.
Customized Interactive Media Experience
The volume of events that Greenhouse is projecting to execute in 2013 number in the 10’s of thousands, so we thought… what better way to show case the expansive and diverse array of events and promotions than through an aggregate media stream integrated with a customized content management system?
We integrated all of the media streams into a customized WordPress CMS so all of the content coming in from the hundreds of field representatives can be properly reviewed and approved prior to being made public.
The Greenhouse Incubator
Greenhouse Agency has a phased growth approach it offers its clients that encapsulates the five main integrated solutions of the company.
We created the visual language that represents not only the conceptual process of the brand incubator, but the icon system for the company’s integrated solutions as well.