QuantumMOS is a B-to-B technology platform that streamlines and secures the mortgage origination process. Traditionally, this has been a cumbersome, time consuming, and overly complex aspect of the mortgage industry that has been slow to adopt new technology.
We worked closely with Genpact’s QuantumMOS team to brand, position, define, and develop the forward facing marketing efforts. From identity creation and interactive design and development, to copywriting and the creation of a comprehensive marketing package, we established a strong foundation for growth of the company and product.
Corporate Brand Identity and Collateral
Our goal with the Quantum identity was to visually represent the functional aspects of the software to convey the connectedness of the system working together. Working with the clients desire to be able to integrate the mark within the letterforms of the type treatment, we focused on creating a unique form from the shape of the Q.
From there, we defined an identity system that can be used successfully in multiple applications and media without losing the brand positioning of the mark.
Responsive Web Design
With the proliferation of mobile devices, the importance of responsive web design for cross platform mobile device compatibility can not be overlooked.
We created the responsive website using the most current industry standards (HTML 5, CS53, Fully Customized WordPress Content Management System). The adaptive website design utilized the infographics, copywriting and product definitions that we developed for the terrestrial marketing material to create a seamless cross platform marketing experience.
Customized Content Management System for Responsive Web Design
The Quantum platform is a rapidly developing technology platform that has the ability to adapt and grow to match the mortgage industry’s needs.
We integrated the customized WordPress CMS to give system administrators as much control as possible over the content and information within the website.