Toyota Motors

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Toyota Racing

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Los Angeles-Based business technology solutions provider The Portal Group is one of INC. Magazines Top 500 and The Los Angeles Business Journal Top 100 Fastest Growing Companies, but were a little under the radar outside of their client list.

We helped define their service offering by creating an information system that effectively structured and organized their service categories, created product branding as a value added service, and created an digital web environment in which their company information can be much more easily accessed and understood.

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Interactive Web Design and Development

By designing and developing 4 complex visual marks from a simple, singular element for each aspect of their service offering, we created quick and clear visual language to help define the 4 main areas of TPG’s expertise.

The different iterations of the marks were integrated throughout the website as well as into marketing and design materials to further define and distinguish the TPG brand from their competition.

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Traditional Marketing Collateral

Developing cohesive, cross-platform messaging and brand definitions has better defined The Portal Group and created the space to expand their scope into new industries as well as provide an interactive base from which to further grow their company.

Interactive Web Design and Development – Digital Product Branding & Marketing

We designed and developed the identity and marketing interface for the most recent product development by TPG.

Initial reaction to the value add product exceeded expectations and the design of the product offering allowed TPG to increase its market exposure and expand upon its position within in the automotive industry.

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