Background
Toyota approached us to design and develop an internal marketing microsite centered on their Global Vision Initiative. We designed an engaging interactive website environment that encapsulates
The Global Vision Initiative and communicates the 12 major guiding tenets of Toyota’s corporate vision.
Website Design and Development Interactive Platform
Building off of the highly graphic concept, we integrated the designs of the corporate tenets of the company into the Toyota Global Vision interactive world.
Employee Experience
Toyota employees were able to submit, share and vote on their individual stories of how they embodied the tenets of the Toyota Global Vision.
The response to the website was overwhelming and the desired result of increasing the interpersonal connectivity within the company was achieved.
