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Background

We have worked closely with The Chopra Foundation to rebrand, reposition, define and develop Deepak Chopra’s non-profit organization.

From developing the identity to helping define the nature of the Foundation and creating comprehensive event branding and marketing collateral, we have positioned the foundation for greater visibility and growth.

Chopra Foundation
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Website Design & Development

We designed choprafoundation.org to take advantage of a seamless WordPress CMS integration.

Everything from event registration and donation management, to a comprehensive video and event archive library are accessible and manageable from the back end WYSIWYG interface. We integrated color as a differentiating factor into the visual designs, as well as a custom series of infographics to define and unify the various foundation initiatives.

Adaptive Marketing

We established the CONNECT. INTERACT. ENGAGE. campaign as a way to introduce Deepak Chopra’s Just World Initiative and as a grass roots marketing tool to engage viewers in the dialogue.

The overwhelming response to the campaign resulted in increasing the deepakchopra.com interactive database to over 24,000 members.

Mobile Application Design & Development

In addition to being a vehicle that unifies Deepak Chopra’s world, we developed the Chopra Connect App as a hub for the Sages + Scientists Symposium and the Chopra Foundation as a whole.

The entire 3-Day Symposium is available: schedule, speaker’s bios, video from past years, sign up portal, and donations to the Foundation are all accessible in real time through the application. View Chopra Connect.

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Event Design & Development

The Sages and Scientists Symposium is The Chopra Foundation’s largest annual fund raising event. After establishing branding and design standards, we developed initiatives to increase awareness and attendance of the 3-day symposium.