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Toyota Racing

About Toyota Racing

Toyota Racing Development (TRD) is the in-house tuning shop for all Toyota, Lexus, and Scion cars. TRD is responsible both for improving street cars for more performance and supporting Toyota’s racing interests around the world.


Size: Large Enterprise
Industry: Automotive
Location: Global


Toyota Racing wasn’t getting the click-through rates on their home page that they wanted, so they turned to us to come up with a better solution. Working within the strict Toyota Racing Branding Guidelines, we redesigned the home page at ToyotaRacing.com to improve the information structure, establish content hierarchy and create more cohesive visual content connections throughout the design.

Since then we have created mobile promotions, microsite applications, and integrated marketing solutions to promote the Toyota Race team throughout race season.

Project Snapshot
  • Mobile Marketing
  • Microsite Development
  • Custom Design & Development
  • Customized WordPress Development
  • Integrated Marketing Strategy


Project Highlights


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Mobile Marketing & Microsite Development

Working with Toyota Racing Marketing and Promotions, we have developed a number of mobile websites for race related promotions.

Design and Development of Marketing Microsites was coordinated with Toyota Racing’s promotions throughout the NASCAR® race year.

Integrated Marketing

After redesigning the Sponsafier® Promotional landing page within Toyota Racing.com, we created an integrated banner advertising campaign to drive visitors to the main Sponsafier® website created by Saatchi & Saatchi Los Angeles.

The campaign was designed to coincide with each of the 6 phases of the Sponsafier® contest. Unique copy was written for each phase of the contest and a dynamic count down timer was integrated to increase interest and drive traffic.

Toyota Racing

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Variety is the Spice of Life

The Sponsafier Contest is all about creativity, individuality and passion.

In order to keep the ad space fresh and viewer engaged, we created a series of banners for each of the 6 distinct phases of the contest.

This strategy ended up creating close to 50,000 different permutations of car designs that could be viewed
throughout the contest period..

Global Locality

The contest is held in Los Angeles, California, but was
globally promoted. In order to ensure no one missed any of the Sponsafier deadlines, we created a global countdown timer that was based on Pacific Standard Time, but displayed the corrected time specific to the user’s IP address.

Toyota Racing